real cases of on site purchase
+272 leads for an
inauguration event in Madrid
In this case the company contacted our department directly. The client's objective was to publicize a new location that was going to be inaugurated in Madrid on a 'sensitive' theme.
The company had already been working for years in different locations, being one of the strongest companies in the sector, so it was a timely action to start positioning the new location of the company.
The strategy we followed with the client was to focus on geolocalized media for the inauguration. In addition, we created a single article in a media of a related topic, giving it an informative approach about the client’s product.
All the texts were written by the client’s legal department in order to avoid any type of crime.
Thanks to the link building action, it was possible to start positioning the company’s url in the city and make itself known among potential clients.
Relevant data:
- Punctual action per event.
- Only three articles to be published were acquired by the client.
- Special detail in the legal part to avoid possible legal problems.
- Traffic was increased by 272 potential online customers, and customers who would later come to the establishment were made aware of it.
- We positioned 209 new search terms for which the establishment could be found.
- The positioning of the domain itself was improved in two positions for the main terms of the business. Something quite relevant due to the fact that the client already had a very good positioning and that the sector is competitive.