+288 positions in Google
for a tourism company
Looking at the attached graph it is easy to understand that the objective of the campaign has been to raise the domain to start positioning and start receiving visitors.
As in other cases, one of the handicaps was the client’s limited budget, so it was essential to find media where the target audience could be found and at the same time give a signal to Google about the sector in question.
So the strategy was based on creating content in blogs themed on international tourism.
We had to select in a very exhaustive way the media where to publish, due to the range of prices that work in the sector without falling in media that could penalize in the long run the positioning of the domain.
As of today we continue to develop this strategy with our client.
- We have been working on this project for four months.
- A total of seven sponsored articles have been acquired for the project.
- The domain has been positioned for 1363 new search terms important for the business.
- The positioning of the business terms has been improved by 288 positions.