The first thing we did was to have several conversations with him about this client. This is very important because not having direct access to the client can lead to missing information that can affect the project later on, in addition to having to match the strategy with the one we want to follow with the professional.

Their client was a local business in the legal sector in one of the main cities in Spain. So with the data on verticals and important terms for the business that the consultant had provided us with, we began to develop a very clear strategy. We focused our efforts on two factors: gaining brand authority and giving the right signals to Google so that it would understand in which sector the client’s business was located.

We developed a strategy that combined local news media with themed media.

Newspaper media would help us both to position the brand and to make the services known to the end consumer in the area.

On the other hand, the thematic media would allow us to gain authority in the sector and give an unequivocal signal to the search engine about the services provided.

We also set a very high minimum quality standard that the chosen media had to meet, since one of the bases we wanted to promote was the EEAT, which we considered fundamental from the very beginning. This was precisely the handicap of the project. As in most local projects, the budget we had was low, so it required special care to choose very well the few articles that could be published. To this day we continue to develop this domain with our client.