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Climbing +84 positions in Google for a legal company
National business belonging to the legal sector, with offices in the main cities of Spain.
They have been clients of Unancor for a year and a half, but have started to work actively on link building two months ago.
The strategy they have followed has been divided into two types of publications: appearing in very geolocalized media corresponding to the place where they have a headquarters, while they have published articles in blogs of specialists in the legal sector.
Regarding publications, they have alternated in the two types of media both articles with relevant content to the user, and linked with anchor and destination to specific landing of the service, and more generalist articles with brand anchor linking to the home of the domain.
Relevant data:
- Their link building campaign has been active for two months.
- They have published eight articles in different types of media.
- They have managed to position 723 search terms relevant to their business.
- They have improved in 84 positions the keywords they work with.